Every year, Pantone picks a "color of the year." This year's color has been announced, and it happens to be a shade of green that's very familiar to Classical MPR listeners.
"Greenery," the Color of the Year 2017, is "a fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew," writes the color company.
"Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape," said the company's executive director Leatrice Eiseman in a statement. "Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."
The color, also known as Pantone 376, has been Classical MPR's signature color for years. It marks our website, our merchandise, and those ubiquitous window clings. Pantone calls it "a color of innovation," but it's also a color that evokes the living tradition of classical music. It's our Color of the Year every year.
"It's a vibrant color," says Classical MPR program director Julie Amacher. "It signifies the vibrancy of classical music." Longtime fans might remember a marketing campaign that linked our green hue to the color of plants with the tagline, "Classical music is alive."
"Through its reassuring yet assertive vibrancy," continued Eiseman in her statement, "Greenery offers us self-assurance and boldness to live life on our own terms." Sounds like a sentiment Mozart might agree with.