Poster An empty theater
Learn about how the Wilma Theater is responding to COVID-19.
Amilcar Orfali/Getty Images

An artful pivot: how a theater company is responding to COVID-19

The performing arts industry — an industry worth tens of billions of dollars — has been hit harder than almost any other part of the economy. Its very business model requires what the lockdowns have been designed to prevent: live audience events, where people are packed into enclosed spaces, like theaters and concert halls and opera houses. It will be some time before people can gather in that way again.

Most performing arts organizations operate on tight margins at the best of times. And live arts performances are usually quite speculative endeavors, financially. So the business shutdowns necessitated by the response to the spread of coronavirus have put these kinds of companies under particular strain.

Still, as in other industries, performing arts companies are adjusting and innovating in a bid to make it through. Today we look at one company, the Wilma Theater, to see how it's responding to this existential threat. And how its story reflects the struggles of performing arts organizations all across the country.

Listen to this episode of The Indicator, a podcast from NPR's Planet Money, for the full story.

Copyright 2020 NPR. To see more, visit npr.org.

Love the music?

Donate by phone
1-800-562-8440

Show your support by making a gift to YourClassical.

Each day, we’re here for you with thoughtful streams that set the tone for your day – not to mention the stories and programs that inspire you to new discovery and help you explore the music you love.

YourClassical is available for free, because we are listener-supported public media. Take a moment to make your gift today.

More Ways to Give

Your Donation

$5/month
$10/month
$15/month
$20/month
$